Making an AI Brand Feel More Human
🖍️
Making an AI Brand Feel More Human 🖍️
Client: Mini Studio
Project Type: Brand Identity
Team: Meaningful Works
Role: Assoc. Design Director
The Challenge
Mini Studio uses generative AI to transform kids’ drawings into 3-D characters. In a growing field of AI brands, they needed a distinct identity that reflected its mission to spark creativity.
The Approach
Inspired by MiniStudio’s creative process—where kids’ physical drawings spark the platform’s magic—we started by sketching by hand. The result: a bold, friendly wordmark drawn in one continuous stroke, full of the imperfect energy of a kid’s first line..
The Result
Since launch, MiniStudio has evolved from a generative AI tool into a full-fledged kids’ entertainment house—launching cartoons, IP, and reaching millions of young makers.
Made at Meaningful Works
