Building a Swedish Ice Cream Brand for American Freezers
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Building a Swedish Ice Cream Brand for American Freezers 🍦
Client: Nick’s
Project Type: Packaging, Brand Strategy, Art Direction
Team: Meaningful Works
Role: Senior Designer
The Opportunity
After landing in the U.S. in 2020, the Swedish better-for-you ice-cream brand Nick’s raced into new flavors, formats, and retailers. It needed packaging and art direction that celebrated its quirky personality and indulgent flavors.
The Approach
We designed a system that put flavor first with bold colors, simple cues, and playful details. Inspired by Swedish landscapes and Nick’s sense of humor, the design balanced charm with clarity. Vivid, craveable photography captured the indulgence of Nick’s new lineup.
The Result
The refreshed brand rolled out nationwide, landing in over 3,500 U.S. stores and helping secure a $100 million Series C funding round. Collaborations with Minecraft and Zedd extened the brand’s reach.
Photography: Tatijana Bradvica
Made at Meaningful Works
